When your new company’s website is finally up and running, you might feel that the job is done and that things will run themselves from there. To take full advantage of your organization’s online presence, you should be examining a few aspects of the site’s operation to improve your digital security as well as customer engagement. Digital Broiler shares a few tips below:
Defending Your Site
If your website ever goes out of service, it can be a huge inconvenience to your employees, customers, and even potential future clientele. Having your domain out of commission, if only temporarily, may disappoint your customers and send them to your competition. Monitoring your site’s drops and downtime will alert you the instant there is a problem, allowing you to take immediate action to restore your services. This is especially vital for an online store, as every moment you’re down is a potential missed sale. Keeping an IT employee on-call will guarantee even quicker remedies to such situations, provided you can afford the round-the-clock care.
Monitoring site activity can also tip you off about potential security theft. Phishing scams, Deliberate Denial of Service attacks, and other cyber-crimes can be surveilled with the right tools, so you can protect your company’s proprietary data as well as any sensitive info your customers and employees might enter. IT professionals and network security specialists can help secure your site traffic and personal data.
Analyzing Your Clientele
Your site’s usage data can also give you insights into the makeup of your customer base. Digital traffic tracking tools can tell you what your site’s peak days or hours are, what parts of the country or world bring about the most traffic, and what items in your online store are viewed or purchased the most. Some services can even analyze what demographics visit your site the most.
Cross-referencing site activity with advertising campaigns can tell you what marketing concepts your base responds to the most. The aforementioned demographic data can be paired with big data analytics to predict what types of ads or engagement programs are likely to bring in the most customers. Monitoring the right aspects of your site can tell you a lot about who has been utilizing it.
You can also go directly to your users through surveys and online forms. You can editable fields to a PDF to recreate a questionnaire that you post online or even share through social media. Try a PDF editor online to get feedback from your team members on what questions you should include and how the form should be structured.
You may have worked on developing your own software tools for analyzing your data. It’s easy for recurring errors to crop up during this process—they can be confusing to deal with. Should you find yourself in this situation, consulting Code Profs may provide you with a solution. Keeping this resource handy to help you solve programming problems can save you time and headaches.
Observing the Pertinent Metrics with Business Process Management
Monitoring your site’s downtime will alert you to connectivity issues immediately so you can work on a fix right away. For recurring issues, a trouble log compiled from your monitoring data can help you or technicians analyze the root of the problem by providing clues such as what time of day the downtime usually takes place or what volume of traffic the site is handling when the problem occurs.
Using business process management (BPM) to monitor your website’s performance allows you to get deeper looks into your site traffic and conversions, which can reveal quite a bit more than just marketing insights. This is a good option to consider if your organization is experiencing rapid growth. By tracking these metrics, you can make changes to improve your site’s performance. For example, if you see that your site’s conversion rate is low, you might want to change your call-to-action or add a pop-up to capture more leads. Or, if you see that your bounce rate is high, you might want to revise your content or redesign your landing pages. BPM can also help you track the progress of your website over time. This can be useful for identifying trends and seeing how well your site is performing in comparison to other sites in your industry. When implementing BPM for managing your digital processes, be sure to constantly monitor your work and make improvements when necessary.
Optimize Your Website
A well-monitored website can provide far more benefits than it was initially designed for. Use analytics tools and PDF questionnaires to see how users are utilizing your domain. And let business process management reveal insights into how to improve your business.
For digital marketing services to grow your business’s profits, visit Digital Broiler today!
